Weight loss client: “I can’t eat this much food”

It may surprise you to read that one of the most common struggles for weight loss clients in their first week with us is being able to eat the amount of prescribes calories and macros we set for them.

They may even start to question if they are overeating due to feeling fuller.

Logically you would think it would make sense that they would enjoy eating more food as overeating has led to them being over weight in the first place, right?

The difference is these people have not been eating enough “healthy” food, and instead eating far too much “unhealthy” food, which has far less “volume” per kcal compared to healthy food.

This in turn leads to them massively overeating without thinking that they are!

This then leads to them asking the question….”.

“I don’t understand why I’m overweight! I’m a fussy eater and don’t feel like I eat much”.


Quite often we start weight loss clients on a significantly lower number of calories than what would be deemed a ‘healthy deficit’ for their weight.


This is because they are simply not used to consuming that amount of volume prior to getting started with us.

In my early days of coaching, I would make the mistake of starting them on what would be deemed a healthy deficit and then get frustrated when they simply couldn’t manage anywhere near that amount.

With experience of coaching hundreds of people, I now know that the better option is to set them a realistic initial target and then gradually increase calories as they progress.

It is also important to note that it is essential that the client adheres to the set plans from the beginning for progress to be made each week.

It is virtually impossible to accurately monitor a person’s progress if targets consistently aren’t being hit and continue to go off plan by not tracking everything they eat and are not being honest with me.

For most people the process of losing weight takes months not weeks. It requires consistent eating habits that are monitored every week

It requires patience, commitment, and a realisation that they won’t get there overnight and that they will be required to place it as a high value in their life for the required period, dependant on their start point.

Frustratingly most people continually fail to achieve their weight loss goal because they aren’t prepared to play the long game, due to a lack of patience, support, and accurate advice.

Therefore, most people need a reputable coach with a history of helping people achieve their weight loss goal.

If you have been able to relate to this blog and are ready to finally achieve your weight loss goal then head over to our hugely successful coaching programme for details.